Although the content is pretty informal, the company has a specific purpose for this strategy. Two things make Duolingo’s TikTok page superior: The inclusion of the company’s mascot, Duo, and the team’s willingness to participate in viral audio trends. With 1.5M+ followers and a total of 23.3M+ likes, the company’s account is the definition of viral marketing. Zaria is Duolingo’s social media coordinator, which is her first full-time job since graduating college from the University of Oregon in 2020. Zaria Parvez is the mastermind behind the iconic Duolingo TikTok account and the one who is responsible for the booming success it has had since she started it last year. Via BusinessofApps How Duolingo is Activating TikTok The app launched in 2012 and is now one of the most downloaded educational apps in the world with over 500 million active users.

The app offers 95 unique courses that are available in 38 different languages.ĭuolingo was founded in 2011 by Luis von Ahn and Severin Hacker. Their lessons aim to inspire real-life communication and encourage a balanced approach to learning. Their mission is to make learning fun, and they do this by designing their lessons to seem like a game, rather than a textbook. What is Duolingo?ĭuolingo is a personalized language-learning platform that makes education free and accessible to all. A great example of this is how Duolingo memes have become a part of the company’s brand. It can also humanize your company and make you come off more authentic and relatable to consumers. One way to do this is by incorporating humor and memes that align with your brand’s positioning.

TikTok is currently the fastest-growing app in the world, and that’s why so many brands have decided to implement the platform as part of their marketing strategy.

Viral marketing campaigns have created a new and exciting culture on TikTok, which seems to resonate with many of its users. What Can be Learned from Duolingo on TikTok?.How do Duolingo Memes Fit into their Overall Strategy?.

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